2 minute read

We all know that it can be difficult in the early stages of starting a business, especially when you’re attempting to do something new but how relevant is advice from self-made authorities such as Richard Branson who ventured into business in his teens and now, 67, is a seasoned entrepreneur with an estimated net worth of $5.1 Billion.

Though, Like a Virgin was published in 2012, the advice still holds and Branson’s ethos of having fun with things can be felt in the tone of this book. The book offers plenty of insight for the burgeoning entrepreneur although the first half seems to mainly be targeted at larger businesses. In this respect the book really kicks-off at the chapter “ Surviving a Downturn” where Branson offers advice not only to big business heads but also to those getting laid off. Other chapters that may prove useful to anyone with an entrepreneurial mindset include “Good Training is Good Business” and “The Little Black Book”.

For those just starting out in business, see the chapter “Early Endeavours”. Here Branson highlights 5 key-factors to review if you’re business offering isn’t getting the love it deserves and chapters like “Choosing a Partner” and “The Lonely Entrepreneur” talk about finding a team you trust to grow your business. As a whole we found that the second half was littered with gems and so if you’re just going to flick through to some essential chapters, we recommend you read;  “A-B-C-D”; “Keep an Eye on the Details”; “Strike Up the Brand”; and “Technology has changed the World”.

The book lacks what many “guide to success” books lack and that is unique answers to the challenges each entrepreneur faces but to this we thought his chapter “Sharing Life’s Lessons” offered some good insight on where to begin finding a mentor. So if you’ve heard it all before, we recommend you start there but overall the style and language of this book make it a great read for someone looking to get their head around entrepreneurship.

We’d like to leave you with a line from the chapter “Power up your Business”, that we felt perfectly highlights one of AGT’s values –

“For those who think businesses exist to make a profit, I suggest they think again. Business makes a profit to exist. Surely it must exist for some higher, bigger purpose than that.” – Ray Anderson, Founder of InterFace inc.