For a first time entrepreneur, starting out with an idea there is often a massive lag before anything actually materialises and the time in between can be a real test in mental endurance and perseverance. It’s why most ideas never take hold. So when we’re talking about the start of entrepreneurship, we’re not talking about the starting point of business, we’re talking about all the things that come BEFORE THE MONEY. The disappointments.

The start of entrepreneurship is really an intensive course in self-development because without an ability to bounce back from losses, to be adaptable to change but disciplined in achieving goals, it is difficult to succeed. This is why AGT believes that entrepreneurship is characterized by an attitude.

This attitude involves; knowing your why; valuing your time; and seeking knowledge. These are traits often exhibited by motivated individuals.

At its core, [entrepreneurship] is a mindset – a way of thinking and acting. It is about imagining new ways to solve problems and create value. Fundamentally, entrepreneurship is about … the ability to recognize [and] methodically analyze [an] opportunity, and ultimately, to capture [its] value. –  Bruce Bachenheimer, clinical professor of management and executive director of the Entrepreneurship Lab at Pace University

Motivated individuals have an almost magical talent of making things happen! AGT co-founder Massera, recalls witnessing this during her time in Kenya as part of the ICS Entrepreneurship programme;

“I remember being shocked towards the end of the programme to find out that two of the “entrepreneurs” we were working with were siblings! Not because they had kept it hidden for so long but because their attitudes were completely different. Faith had 2 stalls in the market and sold fried fish and fresh produce; her brother, Walter owned a CD/DVD rental business. Over the course of 3 months, we watched as Faith accepted every challenge to innovate and grow her business and Walter – though well intentioned – seemed resistant to change. Faith really was driven to change and wasn’t afraid to test her ideas. The results at the end of the programme spoke for themselves as Faith got funding for her business and Walter didn’t.”

This lead us to the question; why two people raised in the same environment can have completely different attitudes towards the pursuit of their goals? Furthermore, what is needed to motivate people in a way that enables them to overcome obstacles that other would find impossible?

Motivation is definitely at the starting line but we look forward to exploring this in future posts and for now we’ll leave you with a quote from former racing driver, Mario Andretti,

“Desire is the key to motivation, but it’s determination and commitment to an unrelenting pursuit of your goal – a commitment to excellence – that will enable you to attain the success you seek.”